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Texas Tech Athletics Raises The Bar In Letterwinner Support And Engagement

Texas Tech University and the team at Athlete Network are thrilled to announce a partnership with the goal of engaging their letterwinners with available services and resources. The partnership launches the Double T Varsity Club Network, a branded digital platform to impact athlete outcomes through engagement.

“We believe that once a student-athlete steps foot on our campus, they are always part of our Texas Tech family. Even after our student-athletes earn their degrees and join the professional world, they will always have a home here in Lubbock. We will always support our Letterwinners and will continue to prioritize engagement with this important group through the new Double T Varsity Club Network.”
- Kirby Hocutt, Director of Athletics

The Red Raiders are the fifth member of the Big 12 Conference to power their own customized athlete network using UNITE software. By digitally centralizing their programs and services, Texas Tech efficiently expands their reach to a greater number of letterwinners and provides space for them to engage and support each other.

“The Double T Varsity Club’s top priority is to engage and stay connected to all former student-athletes. Our Letterwinners are critical to the future success of Texas Tech Athletics. We appreciate the impact former players have made and their commitment to the scarlet and black. Our Letterwinners will always be our first priority and we look forward to engaging with them through the new Double T Varsity Club Network.” 
- Rodney Allison, Executive Director, Double T Varsity Club

In addition to expanding communication with their letterwinners, the Double T Varsity Club Network will also immediately provide innovative data insights and reporting to athletic administrators, expand career resources, and cultivate deeper relationships among all generations of Red Raiders.

“We are proud to partner with Athlete Network to provide us with the tools and technology to engage, cultivate, and connect with our former student-athletes. Through Athlete Network’s forward-thinking platform, we will be able to advance our communication and increase engagement with all our former student-athletes. The new Double T Varsity Club Network will provide all former student-athletes with the opportunity to continue their relationship with Texas Tech Athletics, with their teammates, and to support our current student-athletes who follow in their footsteps and proudly wear the Double T.” 
- Andrea Tirey, Sr. Associate Athletics Director 

“Our team is honored to support Texas Tech Athletics and the Double T Varsity Club in achieving their goal of strengthening relationships and increased engagement with former student-athletes. Through the Double T Varsity Club Network, administrators and coaches will not only be able to centralize services in one convenient location, but use data insights to track the utilization of those services ensuring a beneficial relationship is maintained with their athletes for life."
- Chris Smith, CEO of Athlete Network

Welcome to the team, Texas Tech! #WreckEm

For more information, visit or schedule a free overview to see how you can unleash the power of your athlete network.